Brand launch

Resonance Labs is a UK-based tech firm focused on problem-solving for the future, using AI, innovation and cutting-edge technology to tackle big challenges for organisations around the world. 

The brief came in during the early stages of forming the business to create a dynamic asset that would sit at the top of the website to communicate and represent the brand. At this early stage in the business, the asset needed to be conceptual, rather than product-led to communicate the brand message and robust enough to retain its relevance as the brand evolves.

The second part of the brief was to show how the creative device could be used both internally and externally, demonstrating how the brand had resilience and flexibility for growth.

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This was an intriguing brief as it required a lot of creative thought to produce an asset that conveyed the sleek, modern look and feel of the brand, whilst also standing the test of time as the company grew. The process required a lot of creative thought and testing up front, which made for a fun process and ultimately led to a great final product.