Social Media Campaign

Creative Lead

Leading on from a previous Net Zero Hero campaign, which was centred around the green technology customers could benefit from, this campaign was built around the workforce at Centrica and aimed to demonstrate Centrica's resilience now and for the future.

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The creative was strategically designed to highlight individuals within the business, with a sleek look and modern documentary-style films. The campaign was targeted to several audiences including, political, sustainability, media, investor, energy and internal employees. 

 

I led on the creative direction of this campaign, which spanned across a suite of assets including, a hero video, individual cutdowns, carousel graphics and a landing page.

I'm proud to announce that it is currently up for Best Social Media Campaign of the year!

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