Building on a previous campaign, the British Horseracing Authority wanted to relaunch the 'All in the Race' framework under a new identity for Black History Month. I worked closely with the Senior Creative Lead, Strategist and Copywriter to create a bold, direct messaging umbrella and creative identity that could flex across all areas of discrimination.

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There were a lot of personal perspectives and sensitivities that had to be considered within the creative. To ensure these were reflected appropriately I worked closely with the team and client to stress-test the designs and ideas, to find a solution that worked for everyone.

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I'm really happy with the outcome of the campaign, it had brilliant results and made a real impact with key stakeholders in the industry.